ZŠ a MŠ Benešov
The Innocent“Základní škola a mateřská škola Benešov, Na Karlově 372 / www.zsbn-karlov”
Serves Parents and children
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZŠ a MŠ Benešov anchors on Red (#9d1616) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#9d1616
Primary
#7c7876
Accent
#44403e
Text
#fefefe
Background
#e6e6e8
Accent
#b4b1b1
Accent
Typography
Headings set in Geneva (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ a MŠ Benešov uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ a MŠ Benešov is formal and professional, authoritative and decisive.
third
middle_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Benešov, CZ.
CZ
Benešov, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
9D1616
Dark red used for primary accents, conveying a sense of tradition and authority.
Verdana
Used for headings and body text, providing a readable experience.
ZŠ a MŠ
Represents the school and kindergarten.
Stylized 'M'
The logo features a stylized 'M' shape, which is a distinctive visual element.
ZŠ Karlov
The logo includes the text 'ZŠ Karlov' in a specific font and arrangement, contributing to the brand's visual identity.
Pencil Illustrations
The website uses illustrations of colored pencils as visual cues for navigation, creating a consistent and recognizable style.
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