ZŠ a MŠ Čachrov
The CaregiverServes Children and their parents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
ZŠ a MŠ Čachrov anchors on a muted Green (#c6d8d1) as their primary brand signal, paired with Green (#94b5a9), and accented by Green. The palette leans cool — projecting trust and professionalism.
#c6d8d1
Primary
#94b5a9
Secondary
#60927f
Accent
#6f9a2f
Accent
#40513f
Accent
#035636
Accent
Typography
Headings set in SenBJS (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ a MŠ Čachrov uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ a MŠ Čachrov is formal and professional, authoritative and decisive, warm and approachable — also simply spoken and accessible.
third
middle_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used for the logo and as a primary accent color throughout the website.
Roboto
Used for body text, providing a modern and readable feel.
Education
References to education and learning.
Mountain and Tree Circle Logo
A circular logo featuring a stylized mountain range and evergreen trees in dark green.
Mountain Circle Logo
A circular logo featuring a mountain range and pine trees inside a green circle.
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