ZŠ a MŠ Kněževes
The Caregiver“Základní škola Kněževes”
Serves Children and their parents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
ZŠ a MŠ Kněževes anchors on a muted Pink (#f1e7ec) as their primary brand signal, paired with Orange (#67544b), and accented by Pink. The palette leans warm — inviting and energetic.
#f1e7ec
Primary
#67544b
Secondary
#cd1c92
Accent
#0992f2
Accent
#d6cabf
Accent
#aa8f73
Accent
Typography
ZŠ a MŠ Kněževes uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
ZŠ a MŠ Kněževes uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: educational, institutional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
ZŠ a MŠ Kněževes is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
realistic, candid
natural
full_color
flat
horizontal
rounded
moderate
Digital Footprint
.
Market Presence
Local market, headquartered in Kněževes, CZ.
CZ
Kněževes, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Poppins
Used for headings and body text, providing a modern and friendly appearance.
Purple #cd1c92
Used for accents and highlights, adding a playful and youthful touch.
Czech Language
The website is entirely in Czech, appealing to a local audience.
Childlike Figures
The website uses simple, cartoon-like illustrations of children, which are used as a recurring visual element.
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