ZŠ a MŠ Slavkov, okres Opava
The Innocent“Základní školA SlavkovCHCEME DÁT NAŠIM DĚTEM PEVNÉ ZÁZEMÍ I KŘÍDLA”
Serves Parents and children in Slavkov and surrounding areas
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZŠ a MŠ Slavkov, okres Opava anchors on Blue (#1778b3) as their primary brand signal, paired with Orange (#3d372c), and accented by Gray. The palette leans warm — inviting and energetic.
#1778b3
Primary
#cecece
Accent
#3d372c
Secondary
#787878
Accent
#444444
Text
#a6a6a6
Accent
Typography
Headings set in Lato (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ a MŠ Slavkov, okres Opava uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ a MŠ Slavkov, okres Opava is formal and professional, authoritative and decisive, simply spoken and accessible.
third
middle_school
formal
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Slavkov, CZ.
CZ
Slavkov, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
Used for headings and accents, conveying trust and stability.
Tree Mascot
A cartoon tree with a smiling face serves as a mascot for the school.
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