ZŠ Habartov, Karla Čapka
The Innocent“Česká hotelová, a.s.”
Serves Local students and families
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZŠ Habartov, Karla Čapka anchors on a muted Blue (#c8dad7) as their primary brand signal, paired with Green (#5a8c77). The palette leans cool — projecting trust and professionalism.
#c8dad7
Primary
#5a8c77
Secondary
#e5e6e3
Background
#292c29
Text
#abbab6
Background
#6d6f6e
Background
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in tahoma (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Brand Character
ZŠ Habartov, Karla Čapka is formal and professional, authoritative and decisive, simply spoken and accessible.
third
middle_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
#5a8c77
Green color used for accents, possibly symbolizing growth and learning.
Times New Roman
Traditional font choice for body text, conveying a sense of formality and history.
ZŠ Habartov, Karla Čapka
Naming convention including the school type, location, and a notable figure.
Česká hotelová font
The font used for "Česká hotelová, a.s." is a distinctive visual element.
Curved lines
The curved lines in the background create a signature shape.
Ship icon
The ship icon used for Botel Albatros has a distinctive illustration style.
Hotel Smetana logo
The Hotel Smetana logo has a distinctive shape.
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