ZŠ Kladno, Brjanská
The Innocent“Základní škola Kladno, Brjanská 3078”
Serves Parents and children in Kladno
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZŠ Kladno, Brjanská anchors on Blue (#356297) as their primary brand signal, paired with Blue (#094081), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#356297
Primary
#094081
Secondary
#09305d
Accent
#303a23
Accent
#ced3d9
Accent
#a1df64
Accent
Typography
ZŠ Kladno, Brjanská uses Mulish across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
ZŠ Kladno, Brjanská uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: institutional, geometric, modern.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
ZŠ Kladno, Brjanská is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
realistic, candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Kladno, CZ.
CZ
Kladno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
12
The school is identified by the number 12.
Mulish
Used for headings and body text, providing a clean and readable feel.
Ink Splash
A stylized blue ink splash with the number 12 integrated into the design, used as a logo element.
Social Media Intelligence
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