What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
ZŠ Lužná anchors on Blue (#3a70a6) as their primary brand signal, paired with Blue (#d4d9dc), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#3a70a6
Primary
#d4d9dc
Secondary
#018080
Accent
#75a3dc
Accent
#4e4f4d
Text
#dce7f0
Accent
Typography
Headings set in SenBJS (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ Lužná uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ Lužná is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
ZŠ Lužná is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZŠ Lužná. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the logo and as a primary accent color.
Open Sans
Used for body text, providing a clean and readable feel.
Childlike Illustrations
The website uses simple, colorful illustrations of children and nature, suggesting a focus on early childhood education.
Social Media Intelligence
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