ZŠ Polná
The Innocent“Základní škola Polná, okres Jihlava, Kraj Vysočina”
Serves Children and their parents
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZŠ Polná anchors on Orange (#efa950) as their primary brand signal, paired with Yellow (#f9f914), and accented by Green. The palette leans warm — inviting and energetic.
#efa950
Primary
#f9f914
Secondary
#303424
Accent
#646043
Accent
#adab30
Accent
#aba8a8
Accent
Typography
Headings set in Bellota (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ Polná uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ Polná is formal and professional, authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Polná, CZ.
CZ
Polná, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Golden Yellow
Used in the header and for highlighting important information.
PT Sans
Used for body text, providing a clean and readable appearance.
Czech Education System
References to the Czech education system and curriculum.
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