ZŠ Praha 4, Na planině
The Innocent“Základní škola v Praze 4 Na Planině”
Serves Children and their parents
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZŠ Praha 4, Na planině anchors on Blue (#b1cae1) as their primary brand signal, paired with Blue (#649cc0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b1cae1
Primary
#649cc0
Secondary
#20659b
Accent
#6b5d50
Accent
#fcfdfe
Background
#d8d2d5
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Verdana CE (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ Praha 4, Na planině uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ Praha 4, Na planině is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
20659b
Dark blue used for the logo and key elements, conveying a sense of trust and stability.
Verdana CE
Used for body text, providing a clear and readable experience.
JP logo
The logo features stylized, interconnected 'J' and 'P' letters in a distinctive, flowing script style.
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