ZŠ pro žáky se specifickými poruchami učení Karlovy Vary
The CaregiverServes Students with learning disabilities
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
ZŠ pro žáky se specifickými poruchami učení Karlovy Vary anchors on Red (#da2d25) as their primary brand signal, paired with Orange (#f19b18), and accented by Yellow. The palette leans warm — inviting and energetic.
#da2d25
Primary
#f19b18
Secondary
#fefd03
Accent
#fe0000
Accent
#e1611c
Accent
#f8ad00
Accent
Typography
Headings set in open_sansbold (a sans-serif — clean, modern, and optimized for digital), body in open_sansregular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ pro žáky se specifickými poruchami učení Karlovy Vary uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ pro žáky se specifickými poruchami učení Karlovy Vary is warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Karlovy Vary, CZ.
CZ
Karlovy Vary, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Red
Used in the logo and headings, specifically #da2d25.
Open Sans
Used for body text and headings, creating a friendly and accessible feel.
Smiling Sun
A smiling sun with rays emanating from it, used as the school's logo.
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