ZŠ Smiřice
The Caregiver“Plně organizovaná škola - 1.- 9. ročník”
Serves Parents and children in Smiřice and surrounding areas
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
ZŠ Smiřice anchors on a vivid Pink (#ff6b97) as their primary brand signal, paired with Pink (#fd9fbb), and accented by Pink. The palette leans warm — inviting and energetic.
#ff6b97
Primary
#fd9fbb
Secondary
#ffcedc
Accent
#fffcfd
Background
#2b9af2
Accent
#b8a166
Accent
Typography
Headings set in Gochi Hand (a handwritten style — projecting personality and human warmth), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ Smiřice uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZŠ Smiřice is warm and approachable, energetic and passionate, simply spoken and accessible.
third
elementary
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, headquartered in Smiřice, CZ.
CZ
Smiřice, CZ
local
cs
ZŠ Smiřice is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZŠ Smiřice. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Pink (#ff6b97)
Used for headings and design elements, creating a playful and friendly feel.
Gochi Hand
Used for some headings, providing a handwritten and informal touch.
School Building Illustration
A detailed line drawing of the school building is used as the logo.
Social Media Intelligence
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