ZŠ Želatovice
The Innocent“Základní škola Želatovice”
Serves Children, Parents
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZŠ Želatovice anchors on a muted Blue (#d5d8df) as their primary brand signal, paired with Pink (#c7b4b9), and accented by Red. The palette leans cool — projecting trust and professionalism.
#d5d8df
Primary
#c7b4b9
Secondary
#ba1f3e
Accent
#467fb6
Accent
#89aed0
Accent
#1b57f8
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZŠ Želatovice uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, simple.
Wordmark
rectangle
Text
3/10
Brand Character
ZŠ Želatovice is formal and professional, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on joomla!.
Market Presence
Local market, based in CZ.
CZ
local
cs
ZŠ Želatovice is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZŠ Želatovice. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
BA1F3E
Used for headings and accents, providing a strong visual anchor.
Verdana
Used for body text, providing a clean and readable appearance.
Zelatek
A cartoon elf-like character with a key, used as a mascot.
Cartoon Children
A set of cartoon children's faces are used as a recurring visual element.
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