Advocacy

Brand identity analysis across 27 brands in the advocacy industry.

Dominant Colors

#4693ff

Blue

13%

#0077b6

Blue

6%

#0083b5

Blue

6%

#015fa9

Blue

6%

#164e9c

Blue

6%

#2d5266

Blue

6%

#2f3592

Blue

6%

#3a71b2

Blue

6%

#483f36

Orange

6%

#4c5762

Blue

6%

#5c3115

Orange

6%

#720eec

Purple

6%

#9fb4b4

Blue

6%

#b0368f

Pink

6%

#bcd4f7

Blue

6%

Popular Heading Fonts

Roboto

Sans Serif

Arial Black

Sans Serif

Armata

Sans Serif

AvenirLTStd

Sans Serif

DM Serif Text

Serif

Helvetica

Sans Serif

Montserrat

Sans Serif

Museo Sans

Sans Serif

Noto Sans

Sans Serif

Open Sans

Sans Serif

Average Brand Voice

Formality

70%

Humor

16%

Enthusiasm

60%

Technicality

57%

Warmth

59%

Confidence

82%

Urgency

56%

Exclusivity

25%

Nostalgia

29%

Rebellion

54%
Brand Map

Loading brand map…

Brands in Advocacy

Industry Stats

27

Total brands

18

With logos

12

Voice analyzed

11

With social