Beauty

Brand identity analysis across 1,798 brands in the beauty industry.

Dominant Colors

#0097f5

Blue

56%

#1a1937

Blue

7%

#7bdcb5

Green

6%

#3297da

Blue

3%

#6d6b50

Yellow

3%

#7e6c62

Orange

3%

#ef1f8f

Pink

3%

#f36832

Orange

3%

#ec9cb3

Pink

3%

#ebc4dd

Pink

3%

#f74ca8

Pink

3%

#867768

Orange

3%

#fd88b9

Pink

3%

#cc9264

Orange

3%

#e7ecf1

Blue

3%

Popular Heading Fonts

Montserrat Flex

Sans Serif

Arial

Sans Serif

Montserrat

Sans Serif

Poppins

Sans Serif

Playfair Display

Serif

Raleway

Sans Serif

Oswald

Sans Serif

Exo 2

Sans Serif

Ubuntu

Sans Serif

Abril FatFace

Display

Average Brand Voice

Formality

49%

Humor

23%

Enthusiasm

71%

Technicality

37%

Warmth

75%

Confidence

71%

Urgency

34%

Exclusivity

28%

Nostalgia

25%

Rebellion

12%
Brand Map

Loading brand map…

Niches in Beauty

Brands in Beauty

Industry Stats

1,798

Total brands

1,391

With logos

1,759

Voice analyzed

879

With social