Beauty

Brand identity analysis across 1,797 brands in the beauty industry.

Dominant Colors

#0097f5

Blue

56%

#1a1937

Blue

7%

#7bdcb5

Green

6%

#a3bbc8

Blue

3%

#cc9264

Orange

3%

#3d322e

Orange

3%

#283d3c

Blue

3%

#c33e4f

Red

3%

#e7ecf1

Blue

3%

#9b74c5

Purple

3%

#ec9cb3

Pink

3%

#fd88b9

Pink

3%

#0667bf

Blue

3%

#fde5a5

Orange

3%

#ecdaec

Pink

3%

Popular Heading Fonts

Montserrat Flex

Sans Serif

Arial

Sans Serif

Montserrat

Sans Serif

Poppins

Sans Serif

Playfair Display

Serif

Raleway

Sans Serif

Oswald

Sans Serif

Exo 2

Sans Serif

Ubuntu

Sans Serif

Helvetica

Sans Serif

Average Brand Voice

Formality

49%

Humor

23%

Enthusiasm

71%

Technicality

37%

Warmth

75%

Confidence

71%

Urgency

34%

Exclusivity

28%

Nostalgia

25%

Rebellion

12%
Brand Map

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Niches in Beauty

Brands in Beauty

Industry Stats

1,797

Total brands

1,392

With logos

1,761

Voice analyzed

883

With social