Equipment Rental

Brand identity analysis across 116 brands in the equipment rental industry.

Dominant Colors

#e31013

Red

18%

#e31e2d

Red

18%

#fed800

Yellow

18%

#defc00

Yellow

18%

#0097f5

Blue

7%

#007cba

Blue

4%

#018545

Green

2%

#020381

Blue

2%

#03446e

Blue

2%

#08179f

Blue

2%

#0a8adb

Blue

2%

#102154

Blue

2%

#1266f1

Blue

2%

#132f53

Blue

2%

#183163

Blue

2%

Popular Heading Fonts

GT Zirkon

Sans Serif

Teko

Display

RedHatDisplay

Sans Serif

Manrope

Sans Serif

Montserrat

Sans Serif

Poppins

Sans Serif

Roboto

Sans Serif

Helvetica Neue

Sans Serif

Raleway

Sans Serif

Arial

Sans Serif

Average Brand Voice

Formality

56%

Humor

19%

Enthusiasm

62%

Technicality

55%

Warmth

52%

Confidence

75%

Urgency

42%

Exclusivity

19%

Nostalgia

25%

Rebellion

12%
Brand Map

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Niches in Equipment Rental

Brands in Equipment Rental

Industry Stats

116

Total brands

78

With logos

90

Voice analyzed

30

With social