Rental Services
Brand identity analysis across 9 rental services brands in the equipment rental industry.
Dominant Colors
#e31e2d
Red
56%
#ba2c29
Red
6%
#d6cfca
Orange
6%
#d6d529
Yellow
6%
#dff0d8
Green
6%
#f37a1f
Orange
6%
#f4dddd
Red
6%
#6c5332
Orange
6%
#fec107
Yellow
6%
Popular Heading Fonts
RedHatDisplay
Sans Serif
Montserrat
Sans Serif
BebasNeueRegular
Sans Serif
Helvetica Neue
Sans Serif
Plus Jakarta Sans
Sans Serif
Raleway
Sans Serif
Average Brand Voice
Formality
62%
Humor
22%
Enthusiasm
62%
Technicality
58%
Warmth
54%
Confidence
76%
Urgency
41%
Exclusivity
25%
Nostalgia
52%
Rebellion
20%
Niche Stats
9
Total brands
7
With logos
9
Voice analyzed
2
With social
