Investment Services
Brand identity analysis across 14 investment services brands in the finance industry.
Dominant Colors
#dfe8f2
Blue
43%
#1295d8
Blue
4%
#141551
Blue
4%
#2c79ac
Blue
4%
#2e404c
Blue
4%
#3cdcdb
Blue
4%
#496dbc
Blue
4%
#7d95a0
Blue
4%
#7fa03c
Green
4%
#b9d1e1
Blue
4%
#dff0d8
Green
4%
#f27a21
Orange
4%
#0097f5
Blue
4%
#ffac52
Orange
4%
Popular Heading Fonts
Roboto Slab
Slab Serif
Abril FatFace
Display
Arial
Sans Serif
Arial Unicode MS
Sans Serif
Lucida Grande
Sans Serif
Manrope
Sans Serif
Open Sans
Sans Serif
Poppins
Sans Serif
humanist_531_ublk_atblack
Sans Serif
AKA Josefin Sans Flex
Sans Serif
Average Brand Voice
Formality
73%
Humor
7%
Enthusiasm
40%
Technicality
64%
Warmth
36%
Confidence
83%
Urgency
33%
Exclusivity
41%
Nostalgia
15%
Rebellion
5%
Niche Stats
14
Total brands
9
With logos
14
Voice analyzed
2
With social
