Finance

Mortgage Broker

Brand identity analysis across 11 mortgage broker brands in the finance industry.

Dominant Colors

#008fd2

Blue

26%

#2664b1

Blue

26%

#96439b

Pink

26%

#5d5949

Yellow

3%

#8ec63e

Green

3%

#f89b24

Orange

3%

#b7c7d2

Blue

3%

#c0c2b0

Yellow

3%

#cdd8de

Blue

3%

#1091e4

Blue

3%

#e6f0f1

Blue

3%

Popular Heading Fonts

Inter

Sans Serif

Helvetica CE

Sans Serif

Archivo Narrow

Sans Serif

Public Sans

Sans Serif

Raleway

Sans Serif

Tahoma

Sans Serif

Open Sans

Sans Serif

Average Brand Voice

Formality

68%

Humor

9%

Enthusiasm

52%

Technicality

67%

Warmth

49%

Confidence

81%

Urgency

55%

Exclusivity

23%

Nostalgia

12%

Rebellion

5%

Niche Stats

11

Total brands

6

With logos

11

Voice analyzed

4

With social