Financial Services

Financial Advisor

Brand identity analysis across 28 financial advisor brands in the financial services industry.

Dominant Colors

#0099cc

Blue

29%

#e4dc3a

Yellow

29%

#f49200

Orange

6%

#0097f5

Blue

6%

#543d54

Pink

3%

#5b4d47

Orange

3%

#646e80

Blue

3%

#870404

Red

3%

#981e32

Red

3%

#9db0d7

Blue

3%

#a07934

Orange

3%

#a17101

Orange

3%

#b7ef87

Green

3%

#bfc3d1

Blue

3%

#c4d3cf

Green

3%

Popular Heading Fonts

Lato-Bold

Sans Serif

Poppins

Sans Serif

Aeroportal

Sans Serif

Montserrat

Sans Serif

Raleway

Sans Serif

commuters-sans

Sans Serif

Montserrat Flex

Sans Serif

Open Sans

Sans Serif

Arial

Sans Serif

Helvetica-W01-Bold

Sans Serif

Average Brand Voice

Formality

65%

Humor

16%

Enthusiasm

59%

Technicality

58%

Warmth

64%

Confidence

80%

Urgency

30%

Exclusivity

27%

Nostalgia

24%

Rebellion

8%

Niche Stats

28

Total brands

18

With logos

23

Voice analyzed

10

With social