Government

Local Government

Brand identity analysis across 4,359 local government brands in the government industry.

Dominant Colors

#2d6ad3

Blue

14%

#006adb

Blue

13%

#2ab574

Green

8%

#0059b3

Blue

8%

#e5efe1

Green

5%

#0169b3

Blue

5%

#e20a19

Red

5%

#578641

Green

5%

#3bb349

Green

5%

#205078

Blue

5%

#759073

Green

5%

#ab3242

Red

5%

#1f3a85

Blue

5%

#fad901

Yellow

5%

#343a2c

Green

5%

Popular Heading Fonts

Montserrat

Sans Serif

Poppins

Sans Serif

Open Sans

Sans Serif

Roboto

Sans Serif

Arial

Sans Serif

Raleway

Sans Serif

Figtree

Sans Serif

Roboto Slab

Slab Serif

Ubuntu

Sans Serif

Work Sans

Sans Serif

Average Brand Voice

Formality

79%

Humor

6%

Enthusiasm

33%

Technicality

43%

Warmth

50%

Confidence

72%

Urgency

19%

Exclusivity

12%

Nostalgia

43%

Rebellion

4%

Niche Stats

4,359

Total brands

4,082

With logos

4,352

Voice analyzed

1,848

With social