Government

Political Party

Brand identity analysis across 19 political party brands in the government industry.

Dominant Colors

#024186

Blue

25%

#ce1067

Pink

23%

#5594cf

Blue

23%

#034187

Blue

5%

#3c87e8

Blue

2%

#4377ca

Blue

2%

#60b34d

Green

2%

#7a6099

Purple

2%

#bc1617

Red

2%

#c0d0e5

Blue

2%

#cc0000

Red

2%

#e6f0c5

Green

2%

#0126fc

Blue

2%

#f1b682

Orange

2%

#10739e

Blue

2%

Popular Heading Fonts

Trebuchet MS

Sans Serif

var(--headings-font-family)

Sans Serif

Helvetica Neue

Sans Serif

Open Sans

Sans Serif

arial

Sans Serif

Arial

Sans Serif

Cambria

Serif

Barlow Semi Condensed

Condensed

Helvetica

Sans Serif

Abel

Sans Serif

Average Brand Voice

Formality

76%

Humor

10%

Enthusiasm

50%

Technicality

46%

Warmth

52%

Confidence

84%

Urgency

39%

Exclusivity

32%

Nostalgia

38%

Rebellion

14%

Niche Stats

19

Total brands

16

With logos

19

Voice analyzed

15

With social