Road Management
Brand identity analysis across 6 road management brands in the government industry.
Dominant Colors
#fe9015
Orange
77%
#143c82
Blue
8%
#e1d3ca
Orange
8%
#ec681e
Orange
8%
Popular Heading Fonts
Helvetica
Sans Serif
Arial
Sans Serif
Open Sans
Sans Serif
Raleway
Sans Serif
Ubuntu
Sans Serif
Average Brand Voice
Formality
84%
Humor
5%
Enthusiasm
36%
Technicality
69%
Warmth
30%
Confidence
85%
Urgency
42%
Exclusivity
13%
Nostalgia
23%
Rebellion
3%
Niche Stats
6
Total brands
5
With logos
6
Voice analyzed
1
With social
