Philanthropy

Brand identity analysis across 41 brands in the philanthropy industry.

Dominant Colors

#ff571d

Orange

40%

#cf7f35

Orange

8%

#088543

Green

4%

#0b69d5

Blue

4%

#0d393b

Blue

4%

#1f386c

Blue

4%

#3679be

Blue

4%

#405bf5

Blue

4%

#56d8ec

Blue

4%

#605a4f

Orange

4%

#669cb5

Blue

4%

#71c0c4

Blue

4%

#74aa00

Green

4%

#adbcd1

Blue

4%

#b2bcc6

Blue

4%

Popular Heading Fonts

Open Sans

Sans Serif

Bradford

Serif

Calibre

Sans Serif

Crimson Text

Serif

DINNextLTPro-Bold

Sans Serif

Helvetica

Sans Serif

Jablo

Sans Serif

Jost

Sans Serif

Lexia

Serif

Manrope

Sans Serif

Average Brand Voice

Formality

70%

Humor

12%

Enthusiasm

58%

Technicality

52%

Warmth

69%

Confidence

77%

Urgency

30%

Exclusivity

32%

Nostalgia

31%

Rebellion

11%
Brand Map

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Brands in Philanthropy

Industry Stats

41

Total brands

36

With logos

19

Voice analyzed

13

With social