Sporting Goods

Brand identity analysis across 135 brands in the sporting goods industry.

Dominant Colors

#0000c1

Blue

11%

#da242a

Red

11%

#bfe5f7

Blue

11%

#c3cad1

Blue

11%

#eff3f7

Blue

11%

#050488

Blue

11%

#e12535

Red

11%

#459fdb

Blue

11%

#634d05

Yellow

3%

#4693ff

Blue

2%

#0051c3

Blue

2%

#089732

Green

1%

#0b4163

Blue

1%

#0e6bae

Blue

1%

#111e6c

Blue

1%

Popular Heading Fonts

Open Sans

Sans Serif

Nunito Sans

Sans Serif

DM Sans

Sans Serif

FontSiok

Sans Serif

GTStandard-M

Sans Serif

Helvetica

Sans Serif

Inter

Sans Serif

Istok Web

Serif

Jost

Sans Serif

Lucida Grande

Sans Serif

Average Brand Voice

Formality

51%

Humor

20%

Enthusiasm

74%

Technicality

41%

Warmth

55%

Confidence

72%

Urgency

45%

Exclusivity

20%

Nostalgia

24%

Rebellion

12%

Brand Map

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Industry Stats

135

Total brands

95

With logos

22

Voice analyzed

17

With social