100% PURE
“Pro suchou pleť. Dopřejte své suché pleti balzám, který ji zahalí do hebkého objetí čisté výživy. Bohatá směs rostlinných másel a olejů se vpíjí do suchých, popraskaných...”
Serves Environmentally conscious consumers seeking natural and vegan beauty products
What Drives Them
Color Intelligence
100% PURE anchors on Red (#5e332c) as their primary brand signal, paired with Orange (#968579), and accented by Orange. The palette leans warm — inviting and energetic.
#323232
Text
#5e332c
Primary
#968579
Secondary
#d5c6ba
Accent
#f38188
Accent
#fce4de
Accent
Typography
100% PURE uses Mulish across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
100% PURE uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, minimalist, clean.
Combination Mark
circle
Icon + Text
4/10
Brand Character
100% PURE is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
product-focused, lifestyle, natural
soft
natural
flat
dropdown
rounded
generous
image_carousel
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in US.
US
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#f38188
Used as a primary accent color, especially for calls to action and highlights, conveying a natural and feminine feel.
Mulish
Used for both headings and body text, providing a clean and modern aesthetic.
Ovocem pigmentovaná veganská kosmetika
Repeated phrase emphasizing the fruit-pigmented and vegan nature of the products.
Fruit Pigments
Unique selling point of using fruit pigments in their cosmetics.
Leaf
A stylized leaf shape is used as part of the logo.
Social Media Intelligence
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