1Kosmetika.cz logo

1Kosmetika.cz

The Everyman
Cosmetics·Beauty·1kosmetika.cz

Serves General consumers interested in cosmetics

Source Sans 3ReliablePracticalApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityAffordabilityCustomer Satisfaction

Color Intelligence

1Kosmetika.cz anchors on a muted Pink (#dfd0d5) as their primary brand signal, paired with Orange (#695747), and accented by Blue. The palette leans warm — inviting and energetic.

#dfd0d5

Primary

#695747

Secondary

#1e1e35

Accent

#b5959d

Accent

#f22b6e

Accent

#beb896

Accent

warm palette(5w/1c)Pink · Orange · Blue · Red · Yellow

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

1Kosmetika.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

1Kosmetika.cz is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
85%
Warmth
75%
Confidence
65%
Humor
40%
Formality
35%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

kosmetikabavízákaznícinovinkyvylepšili

Design Playbook

Photography

product_focused

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

1Kosmetika.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 1Kosmetika.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Nás to baví!

CatchphraseSupporting

Tagline 'Nás to baví!' (We enjoy it!).

Consistency80%
Website
ActiveOccasional

Bright Pink

Signature ColorSupporting

Used for accents and calls to action, specifically #f22b6e.

Consistency70%
Website
ActiveOccasional

Heart Tree

Illustration Style CodeSupporting

A tree illustration with a brown trunk and pink hearts as leaves.

Consistency90%
Website
ActiveOccasional

1kosmetika.cz

Typography CodeSupporting

The website name is written in a bold, sans-serif font.

Consistency80%
Website
ActiveOccasional

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