Cosmetics

Brand identity analysis across 2,326 brands in the cosmetics industry.

Dominant Colors

#0097f5

Blue

29%

#1a1937

Blue

10%

#d33a36

Red

7%

#ec008c

Pink

7%

#007aff

Blue

5%

#cc1818

Red

4%

#fcaf00

Orange

4%

#a88a80

Orange

4%

#181d3c

Blue

4%

#fbf9e9

Yellow

4%

#ce1215

Red

4%

#afc0cc

Blue

4%

#75565b

Red

4%

#d1dbe0

Blue

4%

#2ef379

Green

4%

Popular Heading Fonts

Poppins

Sans Serif

Montserrat

Sans Serif

Exo 2

Sans Serif

Arial

Sans Serif

Open Sans

Sans Serif

Montserrat Flex

Sans Serif

Raleway

Sans Serif

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Sans Serif

Playfair Display

Serif

Roboto

Sans Serif

Average Brand Voice

Formality

53%

Humor

20%

Enthusiasm

70%

Technicality

43%

Warmth

70%

Confidence

73%

Urgency

36%

Exclusivity

31%

Nostalgia

26%

Rebellion

11%

Brand Map

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Niches in Cosmetics

Beauty Salon

91 brands

Cosmetics

35 brands

Cosmetic Studio

23 brands

Beauty & Personal Care

17 brands

Skin Care

17 brands

Skincare

17 brands

Beauty Products

8 brands

Online Retailer

6 brands

Hair Care Products

6 brands

Cosmetics Store

6 brands

Industry Stats

2,326

Total brands

1,847

With logos

1,999

Voice analyzed

1,306

With social