Anna Smrčková - ANNEX
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Anna Smrčková - ANNEX anchors on Red (#ede0dc) as their primary brand signal, paired with Red (#e4c8c1), and accented by Red. The palette leans warm — inviting and energetic.
#ede0dc
Primary
#e4c8c1
Secondary
#c66d61
Accent
#fdfbfa
Background
Typography
Logo Anatomy
Brand Character
Anna Smrčková - ANNEX is authoritative and decisive, warm and approachable, energetic and passionate.
first_singular
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
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Brand Codes
Anna Smrčková
The brand is named after the founder, suggesting a personal touch and expertise.
Dusty Rose
Soft pink (#f0d5c9) used for the background and accents, creating a calming and feminine atmosphere.
ANNEX logo
The ANNEX logo uses a specific font and arrangement, with 'certifikovaná vizážistka' underneath.
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