Body Factory
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Body Factory anchors on a muted Blue (#8d87b0) as their primary brand signal, paired with Red (#ad8a88), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#f5f5f8
Background
#8d87b0
Primary
#ad8a88
Secondary
#846f89
Accent
#bab8c8
Accent
#0f172a
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Body Factory is authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Brand Codes
Lavender
Used in the logo and as a primary accent color throughout the website.
Playfair Display
Used for headings, providing an elegant and sophisticated look.
Social Media Intelligence
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