What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
British American Tobacco anchors on a vivid Blue (#07255e) as their primary brand signal, paired with Blue (#c3cad8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#07255e
Primary
#c3cad8
Secondary
#0e1427
Accent
#5e7196
Accent
#332e37
Text
#6c6362
Accent
Typography
British American Tobacco uses Aeroport across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
British American Tobacco uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
British American Tobacco is formal and professional, authoritative and decisive, cool and detached.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in GB.
GB
global
en
British American Tobacco is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by British American Tobacco. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
BAT
The brand is widely known by its acronym.
Dark Blue (#07255e)
Used as a primary color in the logo and website, conveying stability and corporate identity.
Aeroport
Modern and clean font used for headings and body text, contributing to a professional image.
British American Tobacco
Geographic and product descriptor.
Earthrise
A stylized image of the Earth rising over the horizon, symbolizing a new beginning or a global perspective.
More brands in Tobacco
Explore other brands in this industry to compare visual identities.
