IQOS POP-UP
The RulerServes Adult smokers seeking smoke-free alternatives
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
IQOS POP-UP anchors on a muted Purple (#34303d) as their primary brand signal, paired with Blue (#b8dddd), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#34303d
Primary
#dfdee0
Accent
#c2bec1
Accent
#b8dddd
Secondary
#e1d7c6
Accent
#faefdc
Accent
Typography
Headings set in IQOSW04-Bold (a sans-serif — clean, modern, and optimized for digital), body in IQOSW04-Regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
IQOS POP-UP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
IQOS POP-UP is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Global presence, based in CH.
CH
global
en
IQOS POP-UP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by IQOS POP-UP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#34303d
Dark gray color used in the logo and website elements, representing tobacco.
IQOSW04-Regular
Custom font used throughout the website.
IQOS
The brand is known by its acronym.
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