IQOS pop-up
The Creator“IQOS - lepší volba než cigarety pro Tebe i Tvé okolí”
Serves Adult smokers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
IQOS pop-up anchors on a muted Purple (#34303d) as their primary brand signal, paired with Blue (#00d1d2), and accented by Gray. The palette balances warm and cool tones.
#000000
Background
#34303d
Primary
#fffdfb
Background
#e1dedf
Accent
#524f59
Accent
#00d1d2
Secondary
Typography
Headings set in IQOS (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
IQOS pop-up uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
IQOS pop-up is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 4 social platforms.
Market Presence
Nationwide presence, based in CH.
CH
national
cs
IQOS pop-up is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by IQOS pop-up. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used for accents and calls to action, conveying a modern and sophisticated feel.
Heated Tobacco Technology
The brand emphasizes its unique technology for heating tobacco instead of burning it.
lepší volba než cigarety
Repeated phrase positioning the product as a better alternative to cigarettes.
Social Media Intelligence
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