Český metrologický institut
The Ruler“Jak správně plnit požadavky MDR v oblasti registrací, UDI a hospodářských subjektů”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Český metrologický institut anchors on a vivid Blue (#0365aa) as their primary brand signal, paired with Blue (#006d80), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0365aa
Primary
#006d80
Secondary
#9fb2de
Accent
#e0e8e9
Accent
#0034ff
Accent
#6a5761
Accent
Typography
Headings set in DIN (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Český metrologický institut uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Český metrologický institut is formal and professional, authoritative and decisive, technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
0365aa
Dark blue color used for the logo and primary branding.
ČMI
Acronym for Český metrologický institut.
Social Media Intelligence
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