What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Citibank anchors on Blue (#255be3) as their primary brand signal, paired with Red (#ff3c28), and accented by Blue. The palette balances warm and cool tones.
#255be3
Primary
#ff3c28
Secondary
#ffffff
Background
#0f1632
Accent
#dee2e6
Accent
#000000
Background
Typography
Citibank uses Citi-Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Citibank uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Citibank is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
multinational, based in XX.
XX
multinational
en
Citibank is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Citibank. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Citibank Blue (#255be3)
Dominant color used throughout the website and branding materials.
Citi-Sans
Custom font used for headings and body text, providing a clean and modern aesthetic.
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