Finance

Banking

Brand identity analysis across 16 banking brands in the finance industry.

Dominant Colors

#255be3

Blue

18%

#01579b

Blue

10%

#0099cc

Blue

10%

#094593

Blue

10%

#e60029

Red

8%

#d5dbe5

Blue

7%

#7481a4

Blue

7%

#0c3214

Green

7%

#ebf0f3

Blue

7%

#f7dfdf

Red

7%

#078b2f

Green

5%

#ff0000

Red

2%

#e60514

Red

1%

#554e41

Orange

1%

Popular Heading Fonts

Citi-Sans

Sans Serif

Helvetica

Sans Serif

Roboto Condensed

Sans Serif

Plus Jakarta Sans

Sans Serif

robotobold

Sans Serif

Degular Display

Sans Serif

PPFdisplay

Display

Mbank

Sans Serif

SparkasseWebMedium

Sans Serif

Zirkel

Sans Serif

Average Brand Voice

Formality

78%

Humor

10%

Enthusiasm

44%

Technicality

70%

Warmth

37%

Confidence

85%

Urgency

39%

Exclusivity

42%

Nostalgia

16%

Rebellion

5%

Niche Stats

16

Total brands

12

With logos

16

Voice analyzed

10

With social