Česká rozvojová agentura
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Česká rozvojová agentura anchors on a vivid Red (#d60816) as their primary brand signal, paired with Blue (#0f498b), and accented by Gray. The palette balances warm and cool tones.
#d60816
Primary
#0f498b
Secondary
#fffefe
Background
#000000
Text
#dcdce0
Accent
#183f75
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Lora (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Česká rozvojová agentura uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Česká rozvojová agentura is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Flag Red
Used prominently in the logo and website, representing national identity.
Lora
Used for headings, providing a professional and readable look.
CZECH AID
The brand is primarily known by its acronym.
Czech flag
The Czech flag is used as a symbol of the Czech Republic.
CZECH AID
The words "CZECH AID" are written in a bold, sans-serif font, with "CZECH" in blue and "AID" in red.
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