What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Dědová - obecní úřad anchors on a muted Green (#acb397) as their primary brand signal, paired with Green (#298c69), and accented by Red. The palette leans cool — projecting trust and professionalism.
#acb397
Primary
#298c69
Secondary
#b42f43
Accent
#3d443e
Text
#f5f6f2
Background
#abb8c3
Accent
Typography
Headings set in townpress (a display face — designed for headlines and visual impact), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dědová - obecní úřad uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dědová - obecní úřad is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Dědová, CZ.
CZ
Dědová, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used in the header and as a primary accent color throughout the website.
Townpress
Used for headings, giving a traditional, slightly rustic feel.
Czech flag colors
Subtle use of red, white, and blue in design elements.
Lamb of God
A white lamb with a halo and a flag with a red cross is depicted on a green field.
Heraldic Flowers
Three stylized blue flowers with yellow centers are arranged in a row at the top of the shield.
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