Státní fond kinematografie
The Innocent“Státní fond audiovize”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#1f1f1f
Text
#858585
Accent
#cdcdcd
Accent
#6d6d6d
Accent
#414141
Text
#fcfcfc
Background
Typography
Státní fond kinematografie uses Circular across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Státní fond kinematografie is formal and professional, authoritative and decisive, cool and detached.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Dark Gray
Used for the background and text, creating a serious and professional tone.
Circular
Used for headings and body text, providing a modern and clean look.
Czech Cinema
Focus on supporting and promoting Czech cinema.
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