Hasiči Horní Maršov logo

Hasiči Horní Maršov

The Caregiver
Public Safety·Fire Department·hasicihornimarsov.cz

Serves Local community members

RalewayReliableCommunity-focusedBraveHelpful10/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

ServiceCommunitySafetyCourage

Color Intelligence

Hasiči Horní Maršov anchors on a muted Blue (#e5eaeb) as their primary brand signal, paired with Green (#167132), and accented by Green. The palette balances warm and cool tones.

#e5eaeb

Primary

#167132

Secondary

#638375

Accent

#0c0c0b

Text

#c1c3a3

Accent

#adaa16

Accent

balanced palette(3w/3c)Blue · Green · Yellow

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RalewayHeadingsSans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
Open SansBodySans Serif
Aa
AstranavigationSans Serif

Logo Anatomy

Hasiči Horní Maršov uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, symbolic, community.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

5/10

modernsymboliccommunity

Brand Character

Hasiči Horní Maršov is formal and professional, authoritative and decisive, warm and approachable — also urgent and action-driven.

Confidence
80%
Urgency
75%
Formality
70%
Warmth
70%
Enthusiasm
60%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

hasičivýjezdová jednotkazásahysbor dobrovolných hasičů

Design Playbook

Photography

Action, Documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

navbar

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Local market, headquartered in Horní Maršov, CZ.

Origin

CZ

Headquarters

Horní Maršov, CZ

Market Scope

local

Languages

cs

Hasiči Horní Maršov is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hasiči Horní Maršov. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: round

Complexity50%
modernsymboliccommunity

Brand Codes

#097833

Signature ColorSupporting

Green color used for the header and other design elements.

Consistency80%
WebsiteSocial
ActiveOccasional

Raleway

Typography CodeSupporting

Used for headings, providing a modern and readable appearance.

Consistency90%
WebsiteSocial
ActiveOccasional

Firefighter Symbolism

Cultural SymbolSupporting

Use of fire helmets, hoses, and other firefighting equipment in imagery.

Consistency75%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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