Public Safety

Brand identity analysis across 379 brands in the public safety industry.

Dominant Colors

#0097f5

Blue

32%

#f27e28

Orange

21%

#c02c2c

Red

13%

#e9af2d

Orange

6%

#d60c0b

Red

5%

#c7e8fd

Blue

3%

#f37d21

Orange

3%

#007cba

Blue

3%

#c6e8fd

Blue

3%

#ff0000

Red

3%

#4685bd

Blue

3%

#f68c23

Orange

3%

#0361b2

Blue

1%

#05285f

Blue

1%

#055384

Blue

1%

Popular Heading Fonts

Trebuchet MS

Sans Serif

Arial

Sans Serif

Tahoma

Sans Serif

Roboto

Sans Serif

Open Sans

Sans Serif

Montserrat

Sans Serif

museo-sans

Sans Serif

Oranienbaum

Serif

Verdana

Sans Serif

Times New Roman

Serif

Average Brand Voice

Formality

66%

Humor

12%

Enthusiasm

57%

Technicality

40%

Warmth

65%

Confidence

72%

Urgency

48%

Exclusivity

11%

Nostalgia

43%

Rebellion

7%
Brand Map

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Niches in Public Safety

Brands in Public Safety

Industry Stats

379

Total brands

263

With logos

363

Voice analyzed

156

With social