hockeysport.cz

The Everyman

Sports Equipment Retail·Sports·hockeysport.cz

Serves Hockey players and enthusiasts

RobotoReliableProfessionalEnthusiasticPractical10/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityExpertiseCustomer ServiceCommunity

Color Intelligence

hockeysport.cz anchors on a vivid Red (#ce1126) as their primary brand signal, paired with Red (#a21727), and accented by Red. The palette leans warm — inviting and energetic.

#ce1126

Primary

#a21727

Secondary

#652128

Accent

#2c2928

Text

#000000

Background

#1c94c4

Accent

warm palette(5w/1c)Red · Gray · Blue

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Roboto— BodySans Serif

Open Sans— secondary_headingSans Serif

Helvetica Neue— HeadingsSans Serif

Trebuchet MS— UISans Serif

Logo Anatomy

hockeysport.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderndynamic

Brand Character

hockeysport.cz is authoritative and decisive, energetic and passionate.

Confidence

85%

Enthusiasm

80%

Technicality

60%

Formality

50%

Warmth

50%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

urgent

Signature Words

hokejová výstrojCCMBauerprofesionální

Design Playbook

Photography

product, action

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Websitehttps://hockeysport.cz

Built withWordPress

Social

facebookinstagram

Market Presence

Regional presence, headquartered in Ostrava, CZ.

Origin

Headquarters

Ostrava, CZ

Market Scope

regional

Languages

hockeysport.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by hockeysport.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Primary shape: rectangle

Complexity50%

moderndynamic

Brand Codes

Red

Signature ColorSupporting

Used in the logo and as an accent color throughout the website (#ce1126).

Consistency80%

WebsiteSocial

ActiveOccasional

Roboto

Typography CodeSupporting

Used for headings and body text, providing a modern and readable feel.

Consistency90%

WebsiteSocial

ActiveOccasional

CCM, Bauer

Naming ConventionSupporting

Highlighting the main brands they sell.

Consistency80%

WebsiteSocial

ActiveOccasional

hockeysport wordmark

Typography CodeSupporting

The word "hockeysport" is written in a bold, sans-serif font, with red letters and a dark gray outline.

Consistency90%

Website

ActiveOccasional

Social Media Intelligence

Facebookarticle

Smluvní podmínky společnosti Meta se vztahují na vaše používání Facebooku, Messengeru a dalších námi nabízených produktů, funkcí, aplikací, služeb, technologií a softwaru.

Instagram