HRADEČÁCI
The Everyman“Město lidem!”
Serves Residents of Hradec Králové
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
HRADEČÁCI anchors on a vivid Orange (#f8bc53) as their primary brand signal, paired with Purple (#bebbc7), and accented by Orange. The palette leans warm — inviting and energetic.
#f8bc53
Primary
#bebbc7
Secondary
#464646
Text
#000000
Background
#996f4e
Accent
#c89c83
Accent
Typography
Headings set in fonty (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HRADEČÁCI uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, political.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
HRADEČÁCI is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
candid, event
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
HRADEČÁCI is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HRADEČÁCI. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Yellow
Used in the logo and website accents.
Město lidem!
Repeated slogan on the website.
Hradec Králové
References to the city of Hradec Králové.
4
Political party number.
House-Smile
A stylized smiling face made of houses and a smile.
Social Media Intelligence
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