Junák - český skaut, středisko Ichthys Plzeň, Fénix
The InnocentServes children and teenagers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Junák - český skaut, středisko Ichthys Plzeň, Fénix anchors on a muted Yellow (#dedfcf) as their primary brand signal, paired with Blue (#384373), and accented by Orange. The palette leans warm — inviting and energetic.
#dedfcf
Primary
#384373
Secondary
#dbae3a
Accent
#a06d35
Accent
#867767
Accent
#9b9497
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Junák - český skaut, středisko Ichthys Plzeň, Fénix uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Junák - český skaut, středisko Ichthys Plzeň, Fénix is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Skauting
References the Czech scouting organization.
Earthy Brown
Used as a primary color, evoking nature and tradition.
Ichthys
Uses the name Ichthys, a symbol with historical and cultural significance.
Scout fleur-de-lis
The fleur-de-lis symbol with a wolf's head inside is used as a cultural symbol for the scout organization.
Ichthys
The Ichthys (fish) symbol is used as a signature shape.
Products & Business
Social Media Intelligence
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Asociace TOM ČR, TOM 3301 BOBŘI Úštěk
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