Slunečnice - Ateliér krásy
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Slunečnice - Ateliér krásy anchors on a vivid Yellow (#fee497) as their primary brand signal, paired with Red (#f4b9c7), and accented by Orange. The palette leans warm — inviting and energetic.
#fee497
Primary
#f4b9c7
Secondary
#f9cfaf
Accent
#e1c9b4
Accent
#bfa589
Accent
#927d67
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Slunečnice - Ateliér krásy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Slunečnice - Ateliér krásy is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Pale Yellow
Used as a background color, creating a warm and inviting atmosphere.
Playfair Display
Used for headings, conveying elegance and sophistication.
18-Year Tradition
Highlights the salon's long-standing history and experience.
Sunflower icon
A stylized sunflower icon is used as a logo and visual motif.
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