Krajský úřad Karlovarského kraje logo

Krajský úřad Karlovarského kraje

The Ruler

Karlovarský kraj spustil kampaň zaměřenou na prevenci zdraví. Na novém webu www.zdravyregion.cz(odkaz je externí) naleznou obyvatelé regionu kompletní přehled o dostupných preventivních programech a m

Government·Regional Government·kr-karlovarsky.cz

Serves Residents of Karlovy Vary region

RalewayReliableAuthoritativeCommunity-focused11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

TransparencyPublic serviceRegional development

Color Intelligence

Krajský úřad Karlovarského kraje anchors on Red (#b6121d) as their primary brand signal, paired with Blue (#3e358b), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#b6121d

Primary

#3e358b

Secondary

#2c247e

Accent

#66768c

Accent

#c9b1c7

Accent

#fffefe

Background

cool palette(2w/3c)Red · Blue · Pink

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in UCity Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
RalewayHeadingsSans Serif
Aa
UCity ProBodySans Serif
Aa
Robotosecondary_headingSans Serif
Aa
RobotonavigationSans Serif

Logo Anatomy

Krajský úřad Karlovarského kraje uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, governmental.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleangovernmental

Brand Character

Krajský úřad Karlovarského kraje is formal and professional, authoritative and decisive.

Formality
80%
Confidence
70%
Technicality
60%
Warmth
50%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

formal

Signature Words

Karlovarský krajkrajúřad

Design Playbook

Photography

official, regional

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 5 social platforms.

Social
facebookinstagramlinkedinyoutubetwitter

Market Presence

Regional presence, headquartered in Karlovy Vary, CZ.

Origin

CZ

Headquarters

Karlovy Vary, CZ

Market Scope

regional

Languages

cs

Krajský úřad Karlovarského kraje is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Krajský úřad Karlovarského kraje. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleangovernmental

Brand Codes

Dark Red

Signature ColorSupporting

Used in the logo and as an accent color throughout the website.

Consistency80%
WebsiteSocial
ActiveOccasional

Karlovarský kraj

Cultural SymbolSupporting

The brand represents the Karlovy Vary region.

Consistency90%
WebsiteSocial
ActiveOccasional

Stylized V

Signature ShapeSupporting

The logo features a stylized 'V' shape in red and blue, representing the Karlovy Vary region.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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