Krajský úřad Středočeského kraje logo

Krajský úřad Středočeského kraje

The Ruler
Government·Regional Government·est. 2026·stredoceskykraj.cz

Serves Citizens of the Central Bohemian Region

UCity ProReliableAuthoritativeProfessionalTransparent11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Public serviceAccountabilityRegional developmentAccessibility

Color Intelligence

Krajský úřad Středočeského kraje anchors on a muted Purple (#c8c1d4) as their primary brand signal, paired with Blue (#1a4192), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#c8c1d4

Primary

#1a4192

Secondary

#1f3043

Accent

#d6131b

Accent

#a8b7c0

Accent

#31337a

Accent

cool palette(1w/5c)Purple · Blue · Red

Typography

Headings set in UCity Pro (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
UCity ProHeadingsSans Serif
Aa
Segoe UIBodySans Serif
Aa
Robotosecondary_headingSans Serif
Aa
ArialUISans Serif
Aa
Noto SansnavigationSans Serif

Logo Anatomy

Krajský úřad Středočeského kraje uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Krajský úřad Středočeského kraje is formal and professional, authoritative and decisive, cool and detached.

Confidence
85%
Formality
80%
Technicality
60%
Enthusiasm
40%
Warmth
30%
Voice Person

third

Reading Level

high_school

CTA Style

formal

Signature Words

krajúřadobčaninformaceslužby

Design Playbook

No design patterns detected

Digital Footprint

active on 4 social platforms.

Social
facebooktwitteryoutubeinstagram

Market Presence

Regional presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

regional

Languages

cs

Krajský úřad Středočeského kraje is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Krajský úřad Středočeského kraje. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Blue (#1a4192)

Signature ColorSupporting

Used for primary buttons and accents, creating a sense of trust and authority.

Consistency80%
WebsiteSocial
ActiveOccasional

UCity Pro

Typography CodeSupporting

Modern and clean font used for headings, conveying professionalism.

Consistency90%
WebsiteSocial
ActiveOccasional

Středočeský kraj Coat of Arms

Cultural SymbolSupporting

The region's coat of arms is used as a symbol of identity and authority.

Consistency90%
WebsiteSocial
ActiveOccasional

Cartoon Figure

MascotSupporting

A cartoon figure with a red hat and a blue outfit appears in the lower right corner of the website.

Consistency90%
Website
ActiveOccasional

Banner Shape

Signature ShapeSupporting

The logo features a banner shape with a pointed end, used as a background for the text 'Středočech'.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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