What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Malá Úpa anchors on a muted Green (#c7d6c5) as their primary brand signal, paired with Red (#491c10), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c7d6c5
Primary
#491c10
Secondary
#3fbedc
Accent
#96dbec
Accent
#9fc53a
Accent
#8b6e65
Accent
Typography
Malá Úpa uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Malá Úpa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Malá Úpa is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, headquartered in Malá Úpa, CZ.
CZ
Malá Úpa, CZ
local
cs
Malá Úpa is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Malá Úpa. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#3fbedc
Light blue used in the header and throughout the site, evoking a sense of freshness and nature.
Open Sans
Clean sans-serif font used for body text, providing readability and a modern feel.
Stylized Leaf and Snowflake
The logo features a stylized green leaf symbol above the text and a blue snowflake symbol below the text, representing nature and winter activities.
Malá Úpa Font
The brand name "Malá Úpa" is written in a specific font that is bold and easily readable.
Social Media Intelligence
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