Mdum.cz
The Everyman“Vítejte ve světe nábytku”
Serves Homeowners and renters looking for furniture
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Mdum.cz anchors on Blue (#3f7e88) as their primary brand signal, paired with Yellow (#ffc702), and accented by Gray. The palette leans warm — inviting and energetic.
#d4d4d4
Accent
#7e7e7e
Accent
#4a4a4a
Text
#3f7e88
Primary
#ffc702
Secondary
#fefefe
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mdum.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: Modern, Clean, Simple.
Combination Mark
Rectangle
Icon + Text
4/10
Brand Character
Mdum.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Product Focused, Lifestyle
Natural
Full Color
Flat
Top Navigation
Rounded
Balanced
Image Carousel
Digital Footprint
Built on myshoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Mdum.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mdum.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: Rectangle
Brand Codes
Deep Red
Used as an accent color for calls to action and highlights.
Source Sans 3
Used for body text, providing a clean and readable experience.
Descriptive Product Names
Furniture items are named with clear descriptions of their type and style.
House-M logo
The logo features a stylized house shape with the letter 'M' integrated into the front of the house.
DUM.cz font
The 'DUM.cz' text uses a specific font that is part of the brand's visual identity.
Social Media Intelligence
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