Nástup
The Everyman“Regionální zpravodajství Žatecka, Chomutovska, Podbořanska a Lounska”
Serves Residents of Žatec, Chomutov, Podbořany, and Louny
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Nástup anchors on a vivid Blue (#0e95dd) as their primary brand signal, paired with Blue (#6fc1eb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0e95dd
Primary
#6fc1eb
Secondary
#00ffff
Accent
#f7fcfb
Background
#d4d6d7
Accent
#3f3b37
Text
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nástup uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nástup is energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Blue
Used in the logo and as a primary color for calls to action.
Open Sans
Readable font used for body text.
Regional News
Focus on local news and events.
Water wave
The logo features a stylized blue water wave flowing between two green rectangles.
Social Media Intelligence
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