What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Kamýk - obecní úřad anchors on a vivid Blue (#003d7f) as their primary brand signal, paired with Blue (#235698), and accented by Green. The palette balances warm and cool tones.
#003d7f
Primary
#235698
Secondary
#c1dd46
Accent
#ffffff
Background
#000000
Text
#d5dbf0
Surface
Typography
Headings set in OswaldWeb (a sans-serif — clean, modern, and optimized for digital), body in PTSansWeb (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Kamýk - obecní úřad is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
003D7F
Used for primary buttons and accents, creating a sense of trust and reliability.
PTSansWeb
Used for headings and body text, providing a clean and readable appearance.
Czech flag colors
Use of colors reminiscent of the Czech flag.
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